A few years ago, an advertising agency made an interesting presentation to the local chapter of the American Marketing Association with a speech entitled "How to Create 'Award-winning' Advertising."

I would have given anything to be the next month's speaker. My speech would have been called "How to Create Advertising That SELLS!"

In more than 30 years of representing clients large and small, I have learned one immutable fact. Clients don't hire an advertising agency to win creative awards; they hire them to make the cash register ring.

The success of our clients is directly proportional to the success of our agency. This may sound like a radical concept in a world gone ga-ga over commercials that place a higher priority on production than on selling the client's product or service, but it's a philosophy that seems to work for us.

Bob Hammack, President