Communications

golfball.jpgVolkswagen once created a famous ad with this headline:

"Think small." They were right.

Everyone at New West Group is empowered to respond to our clients needs. As a smaller agency, we are neither cumbersome, nor bogged down in bureaucracy.

Here's the drill at most other agencies:

  1. Client calls agency Account Executive with a need. Billing clock begins.
  2. AE writes "call report," summing up what is involved.
  3. AE e-mails call report to the Creative Director
  4. Creative Director adds comments and forwards job ticket to the agency Production Manager, Billing Department, Traffic Department and Account Supervisor.
  5. Production Manager assigns projects to a writer and/or graphic artist, Broadcast Producer.
  6. A week goes by.
  7. Writer finally gets with graphic artist to create "roughs."
  8. Roughs are forwarded to Assistant Creative Director for input.
  9. Three more days go by.
  10. Assistant Creative Director forwards ideas to Creative Director.
  11. Creative Director schedules meeting with Account Supervisor to discuss merits and changes.
  12. Change order is sent to Production Manager, Copied to Billing Dept.
  13. One more week goes by.
  14. Complications set in. Writer leaves agency to take job in TV sales.
  15. New writer is assigned the project and cycle begins again.
  16. Client calls to complain, "Where the heck are my business cards?"
  17. AE sends urgent e-mail to Creative Director, requesting that project be "fast- tracked." ("rush" charges added to billing.)
  18. Two weeks later, AE deliver idea to client.
  19. Client rejects idea.
  20. Three days later, client receives invoice for agency time.

Here's the drill at New West Group:

  1. Client Calls New West Group (405.605.4040)
  2. New West Group delivers several great ideas to the client the following day.
  3. Client loves ideas. Campaign works.

Contrast that process with this: The president of the Oklahoma Education Association called New West at 10 am. Important legislative issues were on the burner at the capital. It was hoped a timely television blitz might favorably influence legislators to vote to improve education in the state.

The agency presented a finished commercial at 2 pm that same day. The client loved. It was on the air the next day. The legislation passed. Even the governor commented on how much he like the commercial.