History
It's not creative unless it sells.
Our agency differentiates itself from other agencies with that one simple premise best illustrated by the following story;
Recently, the president of another advertisng agency gave a speech to the local chapter of the American Marketing Association, entitled "How to Create 'Award Winning Advertising!'" Our speech would have been entitled "How to Create Advertising that Sells!" The Difference says volumes about how New West Group views the true function of advertising.
Our clients rely on us for only one reason: to make their cash register ring. In doing so, we often help them to create a new, robust market share or to influence a target group toward a new opinion about a product or service.
Throughout our histroy, New West Group has earned a reputation for being the most creative shop in our area, and that reputation has brought us a lot of awards and recognition from within our industry. That's nice, but awards are simply a by-product of what we do to help our clients' business succeed.
It's much more gratifying to hear a client say, "I was looking for 100 new leads and your ads brought me 4,000." Or, "your promotion of our concert was so good that we ran out of parking spaces." Or, "Once again thanks to New West Group, we are the attendance leader throughout all of minor league hockey."
Measurable results. That's how we determine a good ad from a bad one. Advertising is replete with stories of "award winning" ads that failed to make the cash register ring. It's not creative unless it sells.